August 24th, 2010
A few posts back we discussed how Twitter is useful for your business, no matter how big or small your business is. If that did not convince you that you should be using Twitter…. I’ll will give you some more reasons and tips that Twitter is definitely worth your time and effort.
Do you know what is being said about your company right now? Twitter is considered the pulse of the internet now with topics being discussed there sometimes before the story even breaks in the news. Tweetbuzzer can help you discover everything that is being said about your business which can be helpful to control negative criticism, find new employees, and just generally keep abreast of your company’s image.
Since your competition is likely on Twitter as well, it is a valuable tool for keeping tabs on what they are doing. “As a web marketer, it’s imperative to understand what is happening in your industry, and your competitors are a great place to start.” Read the rest of this entry »
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August 6th, 2010
Every business, no matter what size, should be using YouTube to market. Why? Well, for one thing, YouTube is free and free advertising is always good for a company. Secondly, YouTube has almost caught up to Google as the most utilized search engine online with eighteen million views per day. Third, “many researchers believe that a top-rated video on YouTube will reach 40% more people than a commercial on a national TV station.” If those three reasons alone don’t convince you that YouTube is a huge marketing opportunity than nothing will… and you’ll be missing out! Read the rest of this entry »
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July 26th, 2010
If the internet was a human body, links would be the arteries and veins. Just like human blood pumps through arteries and veins and keeps the body moving, links are the way to get from place to place on the internet. With this is mind, it makes sense that you would want to increase the number of links coming to your site. After all, if you only had one vein running into your hand, it would be pale and lifeless from lack of circulation. Similarly, your website needs the “life” of constant traffic in order to function successfully. Read the rest of this entry »
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July 19th, 2010
When you are visiting a webpage, subconsciously you are probably judging the content, layout, and design of that page. Everybody does it, but people who regularly deal in developing and writing content for websites understand that a web page can only be effective in terms of SEO if it meets certain criteria. Here are some on-page search engine optimization (SEO) tips that will not only make your page better for visitors to your site, it will also make it easier for search engines to understand and rank your site in their search results. Read the rest of this entry »
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July 15th, 2010
I was recently a guest speaker on Social Media at a Santa Fe Springs chamber of commerce seminar, and I thought it would be a great time to discuss this increasingly popular medium and why you need it. Social media is exactly what it sounds like. It is simply communication, within an online social environment. When it comes to social media, there are no shortages of websites that are dedicated to socializing such as Twitter, MySpace, FaceBook ,Wikipedia and YouTube being most popular. These social media sites can bring people together for common interests; they can educate people by providing valuable content such as articles, videos, and slide-show presentations or even creating a buzz just by showing wacky videos and pictures from time to time.
Social media sites allow users to interact with the website. For example, it may allow you to include your comments and suggestions, have you rate an article that has been submitted or by allowing you to suggest videos that you would like based on your previous selections. Think of sites like Netflix and Blockbuster Online and it should all start to make sense. This works best for people who want to let others know what they think and feel as opposed to just watching a movie or listening to the radio and not interacting at all. After all it’s called “social media”. Read the rest of this entry »
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June 25th, 2010
On a previous blog post we discussed the importance of keyword research, on this post we will talk about how to find the best keywords that will bring you relevant and targeted traffic. We already know why keywords are important as they are the crucial starting point of any web marketing campaign. Since keywords are like the life blood of the Internet, it only makes sense that search engine optimization specialists and webmasters should be concerned with finding the most targeted keywords that will increase their web presence and deliver quality traffic. When you first start promoting your products or services online through a website, it can be a little bit of a challenge to discover exactly what the best keywords are to attract your target market. Always, keep in mind that you want to find keywords that convert into your desired action. Whether “conversions” means downloading a white-paper, signing up for newsletter, filling out a contact form, or selling your service or product. The hard part, of course is figuring out what the most effective keywords are for your particular market. Read the rest of this entry »
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June 22nd, 2010
If you have a website, you already know that quality content is very important and it often one of the factors I like to push most. On the other hand, content alone will not get you very far. You must have quality content along with search engine optimization techniques (both on page and off page) if you want your website to be seen. You should know that an important aspect of SEO is to have a website that is a quality resource that will attract those that wish to link to your website. However, this is usually easier said than done. In order to rank high with the search engines you have to know what some of the best practices are in regards to writing content for SEO. Basically, you have to know what quality content is and how to ensure the search engines credit your quality content and rank you accordingly. In essence, for search engines to rank you high, you have to have content that is relevant and link worthy. Read the rest of this entry »
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June 8th, 2010
Pay Per Click also referred to as PPC is an advertising model used on websites in the way of text or image ads that will clicked that will take the visitor to the website of the advertiser. The website that had the ad was hosting the ad and will receive a specific amount of money when the ad is clicked such as 5 cents per click. Some advertisers on the other hand, only pay when a product is purchased via the link in the ad. Search engines and content websites are different in the way they charge for placing the ad on their websites. Search engines normally ask advertisers to bid on a keyword or keyword phrase to target their market. Content websites usually charge a certain amount per click instead of using a bidding system.
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June 4th, 2010
Many website owners use Google’s Webmaster Tools to organize and optimize their website and follow their statistics. When Google removed the tool “PageRank” from their Webmaster Tools at the end of last year, it caused a flurry of discussion on Twitter since many webmasters actively followed their PageRanking to give them an idea of how well their site was doing. Google’s Susan Moskwa commented “that they shouldn’t focus on PageRank so much” and so removed the tool to keep webmasters from doing so.
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June 2nd, 2010
Part of the appeal of search engine optimization (SEO) is that it is always changing. The techniques that worked a year ago may not work the same way or have the same effects today. This transforming tendency means that SEO consultants and webmasters are some of the most creative individuals in the marketing and computer industry. Here are some of the trends you can expect to see over the next few months.
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A few posts back we discussed how Twitter is useful for your business, no matter how big or small your business is. If that did not convince you that you should be using Twitter…. I’ll will give you some more reasons and tips that Twitter is definitely worth your time and effort.
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